Greener Closet

Kowtow

Last analyzed: 4/6/2026

View products from Kowtow
Overall score
91/100

Summary

Kowtow exemplifies a strong commitment to sustainability across various categories, particularly in material sourcing, ethical labor practices, and transparency. While the brand has made significant strides in reducing its carbon footprint and waste, there is room for improvement in areas like renewable energy usage and water conservation practices. Overall, Kowtow sets a high standard for sustainable and ethical fashion.

Categories

10 total

Certifications and Standards
10/10

The brand's commitment to high standards is evident through its use of 100% Fairtrade and GOTS-certified organic cotton. These certifications ensure adherence to rigorous environmental and social criteria throughout the production process.

Sustainable Material Sourcing
10/10

Kowtow exclusively utilizes 100% Fairtrade organic cotton, promoting sustainable farming practices and ensuring fair compensation for farmers. This mono-material approach simplifies recycling and reduces environmental impact.

Ethical Labor Practices and Fair Wages
10/10

Kowtow ensures fair wages and safe working conditions by manufacturing in Fairtrade-certified supply chains and being accredited as a Living Wage employer in New Zealand. The brand's transparency in supplier information further supports its ethical labor practices.

Animal Welfare and Cruelty-Free
10/10

Kowtow's product portfolio is entirely plant-based and vegan, avoiding all animal-derived materials. This commitment aligns with ethical and cruelty-free fashion standards.

Transparency and Traceability
9/10

Kowtow demonstrates exceptional transparency by publicly mapping its entire supply chain, from cotton farms to final garment production. This includes detailed information about suppliers and their locations, ensuring consumers have clear insights into the brand's operations.

Overall Carbon Footprint and Emissions
9/10

The brand reported a 72.5% reduction in its overall carbon footprint from the base year, showcasing a strong commitment to mitigating climate impact through strategic operational changes.

Waste Reduction and Sustainable Packaging
9/10

Kowtow has transitioned to 100% plastic-free garments and packaging, utilizing recycled and biodegradable materials. Initiatives like the Reimagine capsules and repair programs further demonstrate its dedication to waste reduction.

Circularity and Product Longevity
9/10

The brand's repair program has extended the life of numerous garments, and its take-back program facilitates recycling of end-of-life products. These efforts contribute significantly to a circular fashion economy.

Water Conservation and Pollution Control
8/10

The brand has implemented water risk assessments across its supply chain and encourages suppliers to adopt closed-loop water systems. While most Tier-1 manufacturers comply, some limitations exist due to space constraints.

Energy Efficiency and Renewable Energy
7/10

Kowtow has achieved a significant reduction in its carbon footprint, primarily through freight consolidation and improved waste policies. However, specific details on renewable energy usage within its operations are limited.