Summary
Princess Polly has made notable efforts in areas such as sustainable material sourcing and achieving B Corp certification. However, the brand's ultra-fast fashion model poses inherent challenges to sustainability, particularly in areas like product longevity and comprehensive supply chain transparency. While initiatives like the 'Lower Impact' line and science-based emissions targets are steps in the right direction, there is significant room for improvement in ethical labor practices, water conservation, and waste reduction strategies.
Categories
10 total
The brand achieved B Corp certification in May 2025 with a score of 86.8, indicating a commitment to social and environmental performance. However, this certification has faced criticism regarding its applicability to ultra-fast fashion models.
Approximately 40% of Princess Polly's product range is made from certified lower-impact materials, including organic, recycled, or forest-friendly alternatives. The brand aims to reach 100% by 2030, but currently, a significant portion of products still rely on conventional materials.
Princess Polly is a Fur Free Retailer and has a published animal welfare policy. However, the brand occasionally uses animal-derived materials like leather and wool without providing detailed information about their sourcing.
Princess Polly has made strides in transparency by publishing a list of its Tier 1 suppliers and implementing SEDEX/SMETA audits. However, the brand does not disclose detailed audit results or extend transparency to Tier 2 and Tier 3 suppliers, limiting full supply chain visibility.
The brand uses renewable electricity to power its corporate offices in Australia and has set science-based emissions reduction targets. However, details on energy efficiency measures across the supply chain are limited.
Princess Polly has approved near- and long-term science-based emissions reduction targets with the SBTi, aiming for a 42% reduction in Scope 1 and Scope 2 emissions by 2030. However, the brand has not disclosed its current carbon footprint or progress towards these targets.
Princess Polly has not publicly disclosed specific initiatives or data regarding water conservation or pollution control measures within its supply chain, indicating a lack of focus in this area.
The brand has partnered with Trashie for a clothing take-back program and reports a 53% waste diversion rate at offices and distribution centers. However, there is limited information on sustainable packaging initiatives or comprehensive waste reduction strategies.
Princess Polly's business model focuses on rapid trend replication and high-volume production, which inherently promotes short product lifespans. While there are some circularity efforts, such as the Trashie partnership, these are limited in scope.
The brand's Code of Conduct covers ILO principles, and all Tier 1 factories undergo SEDEX/SMETA audits. However, there is no evidence that workers receive living wages, and a significant portion of factories had audit remediation plans, indicating compliance issues.